Data now
Consumer data platforms providing decision-making wisdom
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Behavioral Event Collection
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Collect consumer omnichannel behavior data through the SDK or
buried point;
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Provide high-availability, high-performance distributed data
acquisition capabilities;
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Build an efficient event modelbased on customer journey and
lifecycle event ;
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Consumer Labels
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Provide consumer basic attributes, event labels, statistical
labels, predictive labels;
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Provide personalized labeling system based on industry insights;
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Automated label engine, massive data timely calculation;
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Consumer Portrait
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Upgrade the traditional customer 360-degree view based on the
big data architecture;
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Consumer behavior path overlay prediction algorithm, insight
into customer value;
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Empowerment shopping guide, marketing, to achieve accurate
sales;
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Consumer Segmentation
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Accurate customer segmentation based on label system;
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Second group real-time enabling precision marketing;
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Group portrait helps iteration of marketing activities;
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Group Portrait
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Rapid display of group general labels and labels ratio based on
label system;
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Show group general recommendation goods based on recommenda-tion
algorithm;
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Provide standard API for group portrait sharing, empower
marketing reaching;
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Data Science
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Omni-channel data collection and clean-up;
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Provide industry data models and algorithms;
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Automatic analysis of customer loyalty and adjustment of
campaign strategy based on models;
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Data Analysis
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Report introduces industry know how to help business decisions;
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Omnichannel, full-channel data insights;
- Personalized data model expansion;
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