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Cooperative Brands

Mcdonald 's
- Help brands improve CRM KPI more efficiently, flexibly and consistently with a customer-centered system KPI
Customer Pain Points
- The original system can not meet the rapid growth of stores, its self-owned online channels, third-party takeaway channel development
- Member data is scattered across channels, the pro-portion of member sales is low, the value of memb-er data needs to be tapped
- Single campaign rules, can not support more flexible and rich member marketing strategy

Solutions

Omni-channel member data int-egration, covering sel-owed s-tores, official website, APP, We-Chat mini-program, Alipay mini-program, third-party takeaway (Meituan，Eleme), alliance mem-bers and other channels

Provide flexible and configurab-le promotional tools, to achie-ve various forms of points, co-upon promotion strategy, to provide a step-by-step config-uration interface, to achieve rapid campaign establishment and distribution

Based on omni-channel memb-er's Data, to achieve analysi ofRFM model and marketing acti-vities effectiveness , to guide the member operation strategy

Provide Internet system archit-ecture program, usiung micro-services, non-relational datab-ases and other cloud comput-ing services, supporting billio-ns of consumer data and mar-keting activities to carry out

Best Choice For The Enterprise

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Cooperative Brands

Mcdonald 's

Customer Pain Points

Solutions

Best Choice For The Enterprise

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