Background

Häagen-Dazs has many sales channels, and in 2020, its online and offline channels reached 19, with more than 6 million members, however, these member data can not be unified management, and it is difficult to implement accurate marketing strategies.

Enterprise needs

Lack of a unified marketing platform, unable to track customer lifecycle data through an omnichannel perspective

Lack of a unified customer portrait, customer data is scattered in each platform for separate management, unable to gain insight into the full picture of customers, unable to use a unified loyalty and labeling rules to comprehensively assess customer value

Lack of end-to-end marketing campaign management, unable to precipitate information on campaign execution and results, and lacking the ability to deeply analyze the ROI of marketing campaigns

Lack of data-driven marketing ability, lack of market activity analysis ability, difficult to make data-driven marketing strategy, marketing activities can not be optimized

Solutions

Integrate brand online and offline channel data to generate a 360° portrait of members to track, optimize and maximize membership LTV

Unified management of brand membership programs, omnichannel measurement of membership value to provide a thousand marketing experiences

Manage marketing activities at a granular level, forming a closed loop from activity design, execution, analysis to optimization to achieve accurate marketing

Provide highly flexible and high-calculus engines and marketing automation components to support brands' rich and flexible marketing strategies

Figure: Techsun Solution Diagram